sales for internet connectivity – but was mindful of cost pressures .

Consequently in spring O2 offered unlimited data for all , as people moved from offices to home and started us ing the service in a different way . Laptops and notebooks surged in popularity and it held promotions when students were in lockdown .

“ In a normal time we would monetise but we wanted customers to use the free data , and it was successful commercially as we converted customers . We had to move fast – it was developed in four days , and we needed to be agile .”

If you are getting the full family bundle , it ’ s a big investment , he concedes . “ The traditional approach among telcos was to do some discounts and subsidies in exchange for fixed-term contracts . Now more customers are refusing this , they don ’ t see certainty and don ’ t want to pay fixed terms . The installment

EXECUTIVE PROFILE :

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Title : CTO Industry : Technology

Company : O2 Location : Czech Republic

Jan Hruška has been at the helm of O2 ’ s Technology Division since 2018 . The division bears overall responsibility for the operation of the company ’ s information technologies and networks , technological support of customers as well as product development for both fixed and mobile networks . Since 2004 , Jan has held several positions within O2 . Until 2018 , he acted as Marketing Director for fixed network products and ICT . Prior to that he held , for example , the positions of Director for distribution strategy , planning and reporting , and e-shop manager . Before joining O2 , Jan worked as an adviser with Anima Praha from 1997 to 2006 . He is a graduate of the Faculty of Mathematics and Physics at Charles University , Prague . businesschief . eu