Business Chief Europe Magazine December 2020 | Page 32

A SOCIAL LICENCE TO OPERATE
COMMITMENT
LEADERSHIP & STRATEGY
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“ Organisations must be clear from the start what they seek to achieve from engagement with stakeholders ”

— Ntyatyi Petros , Head of Group Stakeholder Relations at Absa Group engagement improves the understanding of the interests and expectations of key stakeholders as well as generating shared values .
A SOCIAL LICENCE TO OPERATE
“ In the business world , stakeholder engagement is essential to the bottom line ,” says Petros . If done correctly and consistently stakeholder engagement gives an organisation a social licence to operate , enabling stakeholders to advocate for the company .
COMMITMENT
When it comes to stakeholder engagement , commitment , time , and the ability to prioritise and allocate resources for maximum impact is a challenge . “ Effective engagement can be compromised by
DECEMBER 2020