How Mobile Network Operators are evolving and investing to service everyone
THE ASSUMPTION OF A ‘ ONE OFF EVENT ’
How Mobile Network Operators are evolving and investing to service everyone
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33 an ability or willingness of stakeholders to move beyond their own narrow sectoral interests ,” comments Petros .
THE ASSUMPTION OF A ‘ ONE OFF EVENT ’
Stakeholder engagement is not a ‘ one off event ’. Petros explains that “ it takes a great deal of patience , effort and proactive engagement to shift negative stakeholders into a positive disposition and keep them as allies .”
When it comes to getting the most out of stakeholder engagement operations , Petros explains that engagements “ must be underpinned by frank and consistent dialogue with stakeholders to listen , learn , understand and influence the relationship to get the best outcome for both parties .” As a result a strategy must coincide with a policy that will guide engagement to be meaningful , consistent and ongoing , to avoid confusion , duplication and resource wastage . “ Organisations must be clear from the start what they seek to achieve from engagement with stakeholders . They must understand what is important to a varied group of stakeholders and importantly , how they must engage them to get the best influence .”
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