EXPLODING THE FUNDAMENTALS
LEADERSHIP & STRATEGY
STAKEHOLDER ENGAGEMENT STRATEGY CHECKLIST :
• identify all stakeholders that are critical to the business
• Profile the critical stakeholders , ascertaining their disposition towards the company . Are they allies , hostile or neutral towards the company ? Should they be advocates of the company ?
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• Develop a communication and engagement model that is underpinned by the company ’ s key messages - Ntyatyi Petros , Head of Group Stakeholder Relations , Absa Group
EXPLODING THE FUNDAMENTALS
With the entrant of fast-evolving technological capabilities , Petros identifies that “ technology has exploded and fundamentally changed the way people connect , which is evident in stakeholder engagement .” With the availability of multiple channels of engagement - each with their own
DECEMBER 2020