Video : An insight into the experience and shape of digital transformation at Daimler with the Digital Life Day 2017
CONRAD FRITZSCH Director of Digitalisation Marketing & Sales at Mercedes-Benz
Conrad Fritzsch , born in Berlin in 1969 joined Daimler AG in August 2017 . He is the Director of Digitalization Marketing & Sales Mercedes-Benz . He is the driver of the digital transformation .
In order to promote entrepreneurial creativity and cooperation , Fritzsch brought digital marketing and IT together within a swarm organization . In his function , he leads the digital transformation and Mercedes me , which offers a digital , personalised ecosystem and is all about to satisfy customer demands . Besides , he promotes a seamless customer journey , which is ensured through the new website in frontend and backend “ OneWeb ”. Further he is responsible for eCommerce . With the creation of new international delivery hubs , Fritzsch is also very active in worldwide recruitment of digital high potential employees . 20 February 2018