The parent company , Daimler , knows the pairing of its mobility platforms with the trends and futuristic technologies of tomorrow is the answer to the individual needs of its customers
Chief Digital Officers at sizeable companies in the United States , the United Kingdom , Germany and France . This startling rate of derailed disruption is consensus , not just a manufactured statistic .
Why does the embedding of digital in businesses prove so problematic , when the very people charged with managing that business have , more often than not , made it their priority ? Are they trying too hard , losing sight of its true purpose ?
“ When you have true customerobsession , then this is what will drive your transformation because you see what ’ s important and what ’ s not so important ”
CONRAD FRITZSCH Director of Digitalisation Marketing & Sales at Mercedes-Benz
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