DEFINING THE JOURNEY
ASIACELL
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“ As the leading provider in the market , your customers are already expecting the impossible from you . You should be ready to deliver the impossible to them ”
— Amir Abdelazim , CTIO , Asiacell is delivering , but they also expect the very best from us .”
In order to capitalise on new opportunities , expand its footprint and live up to the expectations of its customers , Asiacell is undergoing an accelerated digital transformation project of a mag nitude so far unprecedented in the history of the company and the country as a whole .
“ Our customers are hungry for digital revolution ,” Abdelazim explains . “ If you want to maintain your position as number one , and make sure that your subscribers are actually happy with you and growing in number , you have to actually give them the very best of the digital services they are hungry for .” We sat down with Abdelazim to discuss how Asiacell is radically overhauling its digital infrastructure , reprogramming its culture , and delivering the best possible range of services to its 14mn customers .
DEFINING THE JOURNEY
“ As the leading provider in the market , your customers are already expecting the impossible from you . You should be ready to deliver the impossible to them ,” says Abdelazim . In order to deliver
FEBRUARY 2021