AsiaCell Introduction
INFRASTRUCTURE FOR A DIGITAL REVOLUTION
AsiaCell Introduction
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on its customer promises , Asiacell has established two core pillars of its transformation . First , Asiacell is working to ensure that its services are as reliable as possible . And second , those services must be customer-centric . Abdelazim stresses that , “ Every step we ’ ve taken has been on these two legs .”
Digital transformation is more than just a buzzword at Asiacell . For Abdelazim and his team , digital transformation is a powerful problem-solving tool . “ We made it our mission to use our digital transformation to deliver a reliable service and to bring the customer inside our business ,” he adds . “ So we started an ambitious program of restructuring everything we do to become the digital partner that every Iraqi customer looks for .” In order to use its digital transformation to deliver this reliable , customer-centric service , Asiacell is reimagining three core elements of its business .
INFRASTRUCTURE FOR A DIGITAL REVOLUTION
The first step for Abdelazim and his team was to assess the company ’ s infrastructure capabilities in order to
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