NEW SERVICES
ASIACELL
we choose the right partner for us in each domain ,” he explains .
“ When you ’ re looking for a partner for your core business , you want a reliable partner . But when you ’ re looking to do things based around agile , fast-moving digital entertainment services , you need an agile , fast-moving partner . We ’ re very careful in our choices of partners and suppliers to make sure that the mix is right and that our chosen partners harmonise with our team .”
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NEW SERVICES
The third step in Asiacell ’ s digital transformation is the introduction of new offerings to its customers . “ We ’ re reimagining the services we provide to also become an entertainment partner to our customers - we ’ re going to be the go-to one-stop-shop for our customers when they want any digital service ,” says Abdelazim . He notes that , when you account for the disruptive impact of COVID-19 , Asiacell ’ s two decision pillars of reliability and customercentricity have proven themselves to be sound footing .
“ With the sharp increase in e-learning , e-health , e-government - all of which
FEBRUARY 2021