LONESTAR MTN LIBERIA
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“ The good thing about COVID-19 is it has accelerated digital adoption . There are so many things we do now that pre-COVID we wouldn ’ t have engaged in ”
— Titilope Fakuade , Chief Information Officer , Lonestar Cell MTN
“ Mobile Money services have been a huge focus for us , and we have been able to implement ‘ push and pull ’ strategies . Consumers have warmly received it , and the banks were relieved as it freed up their spaces , and they avoided handling cash .”
Mobile Money marks the latest phase in an ongoing commitment to improving the customer journey – and again , COVID indirectly helped facilitate demand . “ There was a need to ensure that customers who couldn ’ t visit the service centers should be able to perform some services themselves through self service options and use of our digital customer service channels . Combined with COVID-19 social distancing requirements , we became even more customer-focused and improved their experience with Lonestar Cell MTN .
While mobile payments were in place before the pandemic , banking services ,
FEBRUARY 2021