Business Chief Europe Magazine February 2021 | Page 249

MTN Business Overview
MTN Business Overview
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249 such as international remittances , have been enhanced . “ For Mobile Money , we ’ re looking at breaking new barriers , having third party developers onboarded through an open API within the next six to 12 months ,” she said .
Other developments included a new instant messaging app ‘ Ayoba ’, powered by MTN that allows people to chat with anyone regardless of whether they have the app or not . The App allows people to enter discussions without worrying about data – invaluable for fostering communication during lockdown – and access exclusive offers and discounts . Leveraging digital channels through social media has also helped grow the brand ’ s profile .

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