Business Chief Europe Magazine February 2021 | Page 471

“ It has been important to recognise the reality of the situation and acknowledge that all companies have limitations - even ours .”

— Naiyer Hussain , Supply Chain Director , Aljazierah Home Appliances
all of their goods and services , or they go the other route and use several , working in unison . In Aljazierah ’ s case , Naiyer told us that “ we are made up of several interdependent global partners . All our suppliers are highly skilled and professional in their areas . They keep the high value of partnership agreements , and continuously work on product innovation and process optimisation , for the sake of our customers .”
On the subject of COVID-19 - the elephant in the room , really - it often seemed that Asia , Europe , and the Americas were hit hardest by the virus . Naiyer revealed that “ Saudi Arabia also had COVID-19 cases and the government implemented curfews and highly restricted everybody ’ s movement from
March 21st , onwards . Considering the fact that the pandemic had been rife in China since December of last year , Aljazierah was already on high alert with the intention of mitigating any supply chain risks .”
“ We started moving inventory to regional warehouses to balance the risk , and we also made arrangements within factory premises for the rest of the workers to work in regulated , safe conditions , so protect each individual whilst also preventing the spread of infection throughout our labour force ,” the Supply Chain Director added . It ’ s clear that Naiyer , just like every other leader in the field , didn ’ t want to lose human resources to the virus , given that “ expected shortages of materials and services were already the biggest challenge - and a major pressure for me , personally . Aljazierah had to ensure the safety of our people whilst also maintaining a constant flow of goods so that our stocks didn ’ t bottom-out . We oversaw a reduction in work timing from 18 hours to just six hours for logistics and warehousing projects . It was a challenging time , but , again , good teamwork and collaboration got us through it .”
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