Business Chief Europe Magazine February 2021 | Page 472

ALJAZIERAH HOME APPLIANCES

“ The team here makes each crisis into a case study and , together , through collaboration , we fix it so that the next time a similar situation occurs , we are prepared to tackle it .”

— Naiyer Hussain , Supply Chain Director , Aljazierah Home Appliances
You ’ ve most likely heard the claim before , but many professionals across the supply chain industry and its subsidiaries , have been suggesting that digital transformation accelerated by approximately a decade in 2020 alone , due to the innovations that had to take place to ensure business continuity and survival at the height of the pandemic . To this , Naiyer told us that he “ absolutely agrees with the notion that COVID has accelerated the digitalisation process in almost all sectors . Prior to the pandemic , there was already a conceptual shift