FP COMPETITION Aljazierah Home Appliances FEB 2021
FP COMPETITION Aljazierah Home Appliances FEB 2021
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473 towards digital , but when the world went into isolation , the pace of that digital transformation accelerated ten-fold so that companies could adapt to a world in lockdown . Without digital tools and technologies , it would have been impossible to continue running the show .”
“ In truth , we were not fully prepared at Aljazierah . We lacked many tools , but our team used their experiences and skills to work under abruptly changing environments . We made many decisions to reduce the impact of the pandemic on our business - but minimal damage was unavoidable . To ensure that we provided our customers with our essential services , we obtained permits and licenses from the Saudi Arabian government , so that we could continue operations during the lockdown , and we had to obtain police permits for the transportation of goods and workers - we even relocated to areas outside of containment zones ,” Naiyer added .
Naiyer shared that Aljazierah would be looking to implement any of the tools and technologies that the company was previously lacking and emphasised the
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