FOUR SEASONS HOTEL GRESHAM PALACE BUDAPEST
22 its food and beverage offering to cater to guests from all walks of life . Appointing consultants to undertake essential market research , a new pricing strategy has also been established , enabling the business to remain competitive and enabling new guests , particularly millennials , to take advantage of what it has to offer .
“ We named the restaurant KOLLÁZS ( Hungarian for collage ) because it ’ s like a collage of different emotions . It ’ s very alive , young and trendy . Anyone can come in dressed in a tuxedo or jeans and a t-shirt and still feel that they belong . KOLLÁZS has vibrant music and is engaging . The design was very important as well as our food offering . It ’ s no longer fine dining but the quality is exceptional ,” he explains . “ I think this is what young diners are looking for .”
JANUARY 2019