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The restaurant ’ s successful concept has attracted local clientele , tourists and even those passing by , placing the restaurant firmly on the map . Up to 80 % of diners now originate from outside of the hotel , something von Sierakowski is immensely proud of . Further attracting customers , Four Seasons ’ investment into marketing , digital and social media platforms has also played a key role where the hotel has gained a greater understanding of guest requirements and needs .
“ In this ever-changing industry we have to be a step ahead and say , ‘ What are we going to do at Valentine ’ s Day ? How can we promote it ? Who do we want to target ?’ You have to constantly rethink your game plan , which is why marketing is so important ,” notes von Sierakowski .
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