TECHNOLOGY
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They ’ re earning nice , juicy margins in the US and in the UK . It ’ s really hard for them to take that really high-touch , highcost structure they have for servicing customers and bring it to South East Asia .” Chen saw a gap in the market for a new style of analysis and consulting service .
Talking about the difference between Omnistream and its competitors , she explains : “ it ’ s a very different service . We probably don ’ t customise nearly as much , because we don ’ t spend nearly as much time consulting . We also don ’ t do as many in-person surveys ; we ’ re more data-driven .”
Omnistream ’ s more one-size-fits-all approach means it can offer its services at a rate that is significantly lower than those of traditional consulting and analytics firms . Chen laughs , “ if you look at some of the income statements from these publicly traded companies , you ’ ll see that they cost a good soul .”
“ Because we answer the same questions the same questions over and over again , we don ’ t need to give our customers all the bells and whistles .” She explains the service Omnistream provides as “ just answering three ques-
JANUARY 2019