Wendy Chen , Omnistream founder
49 tions : where do you put a store ? What do you put in a store ? And at what price do you sell it ?”
Omnistream answers these questions using three types of data which it feeds into its complex computational algorithms to create its insights . First , transactional data — “ whatever it is the business generates by operating ”— that can include everything from local foot traffic to loyalty program participation . Second , “ there ’ s open , external data ”, says Chen . “ What we mean by that is how far away are your closest competitors ? Are they down the
europe . businesschief . com