TECHNOLOGY
50 road ? Are there lots of them ? Are they different ?”
Open data also deals with the number of people within a business ’ “ catchment area ”. “ It sounds obvious ”, Chen admits , “ but we ’ re talking about very dynamically changing countries , so the data from a year ago is very different to today .”
“ We think of a retailer ’ s addressable world as more than people who just walk by ,” Chen says . “ If there are 120,000 people who live in your catchment area , how come you ’ re only addressing 10,000 of them ?”
The third element of Omnistream ’ s service relies upon the application of proprietary and open data to the company ’ s artificial intelligence ( AI ) algorithms . Part of the service Omnistream provides is the ‘ fine-tuning ’ of its AI software from previously gathered data . Chen explains : “ for machine learning to work , your algorithms basically need to have something called fine-tuning … you need to train your AI with lots and lots of data … So , you need to work with founders who have worked in similar markets ”.
JANUARY 2019