“ BECAUSE WE ANSWER THE SAME QUESTIONS OVER AND OVER AGAIN , WE DON ’ T NEED TO GIVE OUR CUSTOMERS ALL THE BELLS AND WHISTLES ”
— Wendy Chen , Omnistream founder
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While the majority of analysis companies gather this data , which clients then use in-house data analysts to decipher , and the majority of consultancies rely on the “ high-touch , high-cost ” approach that too often proves too slow and too expensive for the emerging market , Chen has designed Omnistream to offer data-plus-consultancy as a service . Chen reflects that customers just want to know : “ Hey ! How do I grow faster and make more profits ?”
“ Everything in the middle is just chaos and noise .” She recalls that “ yesterday we had a retailer tell us : ‘ stop showing us dashboards . Just tell me what the answer is and why … I don ’ t want to see your data ’, they just want to get to the solution .”
The model is proving effective . In 2018 , Omnistream began operations in Indonesia , Vietnam and Myanmar , and Chen says the company plans to expand into Thailand , Japan , South Korea and Malaysia soon .
“ We use the beachhead strategy ”. This method , Chen explains , involves specially selecting a client - ‘ a sizeable
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