Caroline Foster-Kenny
us is that , on the whole , we ’ re more similar than different . Of course , there are regional nuances and a ‘ one world ’ view doesn ’ t work , but you trust in your local account team to manage that .
As each client ’ s need is slightly different , how do you approach the creation of new models and solutions to suit them ? There ’ s no single solution as every client has particular business needs . You can ’ t expect them to bend to your way of working , so the first step when planning a strategy for a new client
“DIGITAL SKILLS TRANSLATE INTO ANY REGIONAL MARKET AND WHAT DIGITAL CULTURE TEACHES US IS THAT , ON THE WHOLE , WE ’ RE MORE SIMILAR THAN DIFFERENT ”
— Caroline Foster-Kenny , CEO EMEA at IPG Mediabrands
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Caroline Foster-Kenny
EXECUTIVE PROFILE Caroline Foster Kenny has over 25 years of global client leadership and business experience across multiple verticals , spanning all marketing communications . Prior to joining IPG Mediabrands in January 2017 , Caroline was Global Chief Client Officer at MEC , part of WPP ’ s GroupM , where she built and grew global client relationships , overseeing MEC ’ s top 30 global clients and relationships . Caroline was part of the WPP group for nearly 15 years and was previously responsible for the Global Solutions Team , formed of 12 international hubs . In 1996 she launched and established the first media agency in Asia , CIA Hong Kong . Caroline was awarded China ’ s most entrepreneurial female leader by China ’ s largest circulating female magazine in 2001 .
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