LEADERSHIP
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“ WE CAN ’ T REALLY THINK ABOUT BEING ‘ JUST ’ A MEDIA BUSINESS ANYMORE ”
— Caroline Foster-Kenny , CEO EMEA at IPG Mediabrands should always be to work backwards from the desired results . Then implement the right data planning processes and tools to achieve that outcome .
To some , that may mean integrated client team setups which combine people and skill sets from multiple business units , while to others it might be in-housing with their team part of the time . Tailoring the approach to suit each client means you simply cannot operate businesses within a network in a siloed way anymore .
How have you used technology to improve your employees ’ workload and experiences ? Shared infrastructure , such as intranets and collaboration tools like Skype or Google Docs , are key to agility . It ’ s thanks to cloud-based technologies that we ’ re able to bring teams closer and combine the right talent from multiple departments , and indeed regions , to meet the specific requirements of projects .
A data-led approach increasingly allows for the automation of certain processes , from the activation of campaigns through to the reporting .
JANUARY 2020