LEADERSHIP
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With the breakneck speed with which technology is evolving , what challenges have you faced and how have you overcome them ? Media businesses must be able to use their clients ’ data in intelligent ways . IPG made its biggest-ever acquisition in the shape of data business Acxiom in late 2018 . It was a huge deal , but we knew we had to do it to stay relevant and compete in a market where data has , and will continue to have , the greatest impact on our clients ’ businesses .
What ’ s equally significant in the post- GDPR world is being able to use that data responsibly . Finding the right balance will be an ongoing challenge for the industry . We ’ ve taken the decision to remain data agnostic , as we feel strongly that this is the only way to ensure brand safety for our clients .
What has been your change management strategy when instilling digital culture ? Successful change management relies on having a vision . Getting everyone to buy in to a change
JANUARY 2020