EURO 2016
sporting level . One of the 10 host cities will win a brand new indoor sports stadium courtesy of Coca- Cola in a bid to get teenagers active during the tournament .
“ Another big change in consumer behaviour when tournaments like this are on is the desire to get out , practise and be active , inspired by the action on show ,” Berquet says . “ People want to play football during the World Cup and emulate athletes during the Olympics . What we are doing among the 10 host cities is holding a contest which challenges the cities to encourage their populations to be active .”
Coca-Cola is partnering with the French Football Federation and
14 July 2016