DELIVERING EXPANSION
THE RISE OF THE POSH BURGER if needed . Motivated people and restaurants that match the quality of its burgers form principles two and three .
“ One tiny example of the latter is looking at our knives ,” Murdoch says . “ We invested an extra £ 100,000 on improving the quality , which customers can feel when eating their burger . There are so many small touch points that we work on that add up to make a big difference .”
DELIVERING EXPANSION
With new owners at the helm since October last year , the aim is very much to continue the growth drive . Currently there are around 90 Gourmet Burger Kitchens in the UK and Murdoch plans to hit 200-250 by opening a steady 10-12 new restaurants annually . Further afield , the company has recently opened up in Ireland and also operates in the Middle East . South Africa is another target for the new ownership .
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