PROFILE
Away from restaurants , customers are increasingly enjoying gourmet burgers in their homes and offices , in no small part thanks to the explosion of Deliveroo into cities around the country . For GBK , this has been a lucrative disruption of the market .
“ We think that delivery is a trend that ’ s here to stay ,” Murdoch adds . “ We were Deliveroo ’ s first branded partner and are still one of their biggest partners today , and hope our work will continue to grow .
“ Deliveroo has launched something called Deliveroo Additions , which is an out of home concept where lots of operators share the same space . At the moment we are working with them on one of these sites in Camberwell , and I imagine we ’ ll go into two or three more of these this year . The consumer will notice no difference , but it allows Deliveroo and operators like us to deliver on a bigger scale .”
12 July 2017