“ We were Deliveroo ’ s first branded partner and still are one of their biggest partners ”

CONGESTION

Murdoch is the first to acknowledge just how competitive the posh burger space has become in recent years . The likes of Five Guys and Byron , among many others , are popping up alongside GBK in many towns and cities , forcing it to continually up its game .

The CEO welcomes the challenge , and is confident his company can differentiate itself from the rest , ultimately because of its quality .

“ You will have seen a couple of our key competitors open in your hometown Norwich recently ,” he points out . “ And you will probably go along and try it but we eventually expect you to come back to us . We inherently believe our quality is better than some of our key competitors and our numbers appear to back to this up , but we cannot afford to be complacent .”