SURF N FRIES
Surf ’ n ’ Fries developed its franchise concept further and fully embraced the tourism market of Croatia , creating the very first Surf ’ n ’ fries Mobile concept in 2009 .
This versatile bitesize rendition of Surf ’ n ’ Fries was placed along the beaches of Croatia and became an overnight success .
The Surf ‘ n ’ Fries Mobile asset continues to be the most successful concept , which is no small feat considering it is the smallest point of sale for fries across the whole company .
Naturally , the tourism boom of Croatia generated even more interest in adopting the Surf ‘ n ’ Fries Mobile and in 2011 , Surf ’ n ’ Fries had landed Austria , Germany and Ireland .
Germany in particular has been an incredibly successful base of operations , with the festival and sports event market .
In just a few years that small store front in Croatia was making waves up and down the country , and riding that wave of success into new and uncharted markets .
Making waves
As we speak , the delicious taste of Surf ’ n ’ Fries is being enjoyed in 15 countries and around 60 stores throughout the world .
“ People would see it in Croatia and want it in their own countries ,” says Colak . And want it they did . The German franchisee , through Surf ’ n ’ Fries Mobile , recently sold 1,142 portions in one 90-minute soccer game .
Proving that through innovative concepts , and a really great product , Surf ’ n ’ Fries could tap into any market . “ Germany is quite literally kicking ass on that front ,” beams Colak . This incredible response saw Surf ’ n ’ Fries develop new concepts , the Surf ’ n ’ Fries Trailer and the ShopinShop Concept .
“ The ShopinShop Concept is ideal for the German franchisee . Their core business is in gas stations , with a lot of people heading to gas stations for lunch . This concept slots perfectly into these gas stations , and into the lifestyle of German consumers ,” says Colak .
With plans to expand even further
152 July 2017