FOOD AND DRINK into Dubai and more recently Russia , one could argue that Surf ’ n ’ Fries is a sure fire hit wherever it lands , but Colak stresses the challenge in franchising .
“ At the beginning , you find yourself saying yes to everyone , but its only later that problems emerge that can compromise the entire brand .”
One such example that Colak cites as franchisee in Turkey . The entire concept of Surf ’ n ’ Fries is consuming food on the go , but this clashed with the cultural differences of Turkey and the franchisee simply did not work .
“ We will probably endure more challenges in the future , but it ’ s important as a business to experience them and become a better business in the long run .”
Whatever challenges that will come its way , Surf ’ n ’ Fries continues to make its mark in markets all over the world .
Markets , that you wouldn ’ t immediately think of when it comes to French fries .
“ Some of the countries we are operating in , some of the craziest ones were certainly Vietnam and Iran . Which is something I ’ d never dreamed of back in Rijeka .” www . surfnfries . com 153