SURF N FRIES
Guidance from above
As a franchisor , Colak plays a key role at the beginning of a new franchise , overseeing quality control with regards to overseeing the direction of the franchisee . This is a position that sees initial training , verification of location and guidance with regards to rent and supply costs , before backing off and allowing the franchisee to grow .
“ The company will support them in terms of promotion of new products or incorporating new technologies , as well as quality control through mystery shopping ,” says Colak .
“ It ’ s not about imposing what
“ It ’ s not about imposing what we think is right , but welcoming opinions as to what they want and the customers want ”
– Andrija Colak , Co-Founder