FOOD AND DRINK we think is right , but welcoming opinions as to what they want and the customers want ,” he says .
“ We don ’ t want to have the same Surf ’ n ’ Fries in every country in every market . We want to be different and blend into local markets .”
Targeting a millennial market requires an eye for technology and innovation .
As more and more people are consuming products on the go , Surf ‘ n ’ Fries has had to respond to the ever-growing role of technology in the modern world , and think outside of the box .
Across the food industry , health issues represent a major obstacle , one that all food companies are trying to overcome . For Surf ’ n ’ Fries , reinventing fries didn ’ t stop with reinventing the packaging .
“ Around 2 / 3 years ago , we had our first concept store that actually makes fries and our chicken and mozzarella sticks , all without a drop of oil ,” he says .
This truly innovative technology that uses hot air to fry the products and will play a significant role in reducing the health issues of the food industry .
This is only one example , with Colak stressing that innovation and creativity is really the secret to the
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