SURF N FRIES
recipe of the company ’ s success .
“ As a company , we definitely emphasise innovation and creativity , as these really are the two things that have kept us afloat ,” says Colak .
You say potato
Rolling back the clocks to 2008 , with a small store in Rijeka and no idea as to the unbelievable success story that was about to happen . Colak was approached by a representative of McCain , one of the world ’ s largest manufacturer of French fries products , to bring together the drive of Surf ’ n ’ Fries with the experienced hand of McCain .
For Colak , McCain married perfectly with one simple element of Surf ’ n ’ Fries offering , dipping sauce .
“ You have to be lucky , because this product is very special and is suited for scooping the sauces . So , this potato is perfect to realise that ,” he says .
“ On the other hand , people say it ’ s so smart your chips are shaped like a surfboard – this wasn ’ t planned , it was purely coincidental .”
McCain has paved the way for Surf ’ n ’ Fries growth across the world , with factories in 56 countries and locations .
“ They really have been our biggest supporters and it helps us have the same quality product , anywhere in the world .
The only way is up
For Colak , it really has been wave after wave of success for Surf ‘ n ’ Fries and the company certainly shows no signs of slowing down .
With the aforementioned store openings in Russia and Dubai , Colak has his eyes set on further expansion into South Africa and the U . S , something of a longterm goal for the company .
“ We were actually recognised by the International Franchise Association , which meant the world to us . Those are some of the biggest movers and shakers in the food industry recognising our small company from Croatia ,” he says .
“ It shows we have the capability to enter that market and really cement our presence and it is something I hope we can achieve over the next few years .”
156 July 2017