CLICK TO WATCH : ‘ OUR PIZZA HUT STORY ’ 101 have worked to bring the consumer to the forefront of the business . “ Collectively , we have brought that customer mindset to the core of our strategy – including our engagements , partnerships , workshops and franchise growth . We have reworked the business with a more focused lens around the customer itself , well supported by our other regional and global counterparts . Our job is really then to augment that focus with building capabilities ,” comments Barnes .
For Pizza Hut , digital transformation
is about an end-to-end experience that will offer an overall , seamless benefit to the customers – the company is building the know to better understand and create more value to the consumers ’ journey . “ Leveraging digital is really about what journey a customer is currently going through , what journey you want to create , and more importantly , what journey a customer is looking for ,” he says . When evaluating the entire process , the firm will then divide it into key priorities , such as the fast-casual digital store . “ It ’ s really a concept that
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