TECHNOLOGY
44 optimised channel mix . Ultimately , all organisations across industries must rethink their supply chain strategies as the digital era continues moving towards the diversification of channels .
What are some immediate steps that need to be taken in order for companies to maximise profitability in their supply chains ? Buying behavior is moving towards more nebulous attribute-based purchases . Instead of consumers focusing on a specific brand , which is easier to predict based on demographics , ( for example , purchasing Nike sneakers ), they will typically begin their shopping journey by searching online for certain attributes and features that they want (“ stylish white sneakers ”).
Organisations need to tune their supply chains to reflect this shift . Instead of serving a target market based on demographics , supply chains must take into account a larger market brought about by the digital era . Supply chains
JULY 2019