Business Chief Europe Magazine July 2019 | Page 45

should evolve to fulfillment chains , which can serve multiple channels profitably . The first step to maximising profitability is to get a clear picture of order costs incurred in every channel . This is a complex problem with multiple , co-dependent factors . It gets complex because the costs need to be predicted to ensure an enterprise has a profitable order fulfillment scenario . The analysis of the cost structure and visibility to them is the first step to maximise profitability for supply chains .
What are the challenges that enterprises face as they move to digitise their supply chain , and what are a few best practices to overcome these challenges ? The main challenge is that due to the changing nature of modern consumer supply and demand , supply chains need to get increasingly more agile and more in tune with short-term planning . Even traditional industries need to stay abreast of quickly developing consumer trends and desires . For example , food and groceries are a traditional and staple category . However , today , there are trends in food that pop up quickly , giving traditional consumer buying behavior a very short-term strength . Many categories overall are moving towards the shorter-term life cycles , and enterprises need to move to reflect that as well , and become leaner and more agile .
How does having better data strategy create greater supply chain efficiency ? So much of demand is influenced by what consumers are seeing online - you essentially can predict what consumers
45 europe . businesschief . com