TECHNOLOGY
46 are going to buy by having strong insights into data on what influences customer behavior . For example , a few years back , Amazon became famous for predicting demand . In fact , they were so good at it , that they were shipping goods before the customer even purchased them .
All companies need to have a view of the latest technology for predicting customers purchasing behavior . As buying cycles continue to grow shorter , there is no longer time to procure and supply a product without advance preparation . Ultimately , in order to not miss out on profitable opportunities , and to have a more focused organisation of the supply chain , a modernised data strategy that involves predictive analytics for both the supply and demand sides is necessary . A ‘ better ’ data strategy is one where enterprises have a single view of all data points and these are integrated to respond in sync with unit changes . An integrated data strategy helps move the fulfillment chain in three phases - increasing visibility thereby reducing variability and finally increasing velocity . All these three phases require a different yet integrated data strategy .
JULY 2019