Natasha Mudhar
Employees are much more engaged and satisfied when given the opportunity to perform impactful work . This will result in a stronger feeling of fulfilment and purpose amongst employees and essentially enhance a positive impact in the workplace . Studies have shown how corporate social responsibility has been highlighted as one of the key most important drivers of employee engagement , and engaged employees are effective workers and drive results .
Weak outreach efforts to the community should no longer be acceptable and are not measurable against an embedded , well-implemented social impact strategy , focusing on the dayto-day contributions towards community engagement as opposed to the occasional donation or charitable event .
Scaling up social impact needs to be a multi-sector process . Effective crosssector collaboration will enable new techniques and approaches to be deployed to achieve better social outcomes . The combination of public , private and social sector collaboration can address complex social challenges
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EXECUTIVE PROFILE
Natasha Mudhar
Natasha Mudhar is an international communicator and director working on some of the most socially relevant global campaigns . She is also Global CEO of Sterling Media , the multi-disciplinary , international business consultancy with a robust communications backbone , established in 1995 . Representing SMEs , FTSE 100 companies including billion-dollar hedge funds , as well as disruptors , innovators and high-profile celebrities , Mudhar ’ s insight and global understanding in the realm of business , brand development , market growth and entry strategies has assisted major players in aligning their vision with their business strategies .
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