SUSTAINABILITY
66
“ CSR is a means for companies to bring benefit to themselves and employees whilst also benefiting society ”
— Natasha Mudhar , CEO , Stirling Group and The World We Want
Exhibiting a strong social impact strategy not only enhances trust among the public and makes the company attractive to prospective employees but also results in a more engaged workforce , geared to generate not only revenue , but valuable channels for marketing and public relationships . The people of a business provide the most genuine representation of a company ’ s brand and value , organisations need to remember this when considering social impact .
JULY 2019