65 by implementing a social impact strategy are also seeing rapid growth in revenue .
Effective social impact strategies are designed to improve a company ’ s overall mission , not just its brand identity . Not to be confused with marketing or corporate philanthropy , social impact strategies provide a concrete plan that has quantifiable business outcomes combined with a measurable and definitive societal impact .
It is no longer enough to be just profit driven . What makes companies stand out is their ability to place profit and
purpose alongside each other . In order for a company to truly thrive , it needs to be both profitable and purposeful simultaneously . An organisation that is both profit and purpose driven provides mobility to its employees and resources in a way that is incomparable . For a business to grow , purpose needs to be embedded in its core . Companies need to do well by doing good .
In order to address this , companies must fully understand how their employees can be one of their biggest assets to expand their social impact footprint .
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