Business Chief Europe Magazine July 2022 | Page 29

UST
In a recent White Paper , Manu discussed the six guiding principles of a resilient enterprise , and it is worth sharing that insight here .
" Pretty much every business is trying to go digital to build a resilient enterprise ," says Manu . " When the pandemic struck , companies who had the digital storefront had a better chance of succeeding and growing . Companies that have embraced digital have reacted better in the face of adversity .
" The other piece is looking at security and taking steps to mitigate cyber-attacks . For example , if you look at Facebook , they hold billions of personal data , and they are attacked every moment . It ' s not a question of whether Facebook is being attacked – they are being attacked every minute , so it ' s a question of how they plan and mitigate the risk , and I think that is critical ."
Thirdly , Manu highlights the need for organisations to be lean and agile , to be able to move quickly . Fourthly , and this relates well to UST itself , the purpose is key . Having a purpose and ensuring that your customers , your employees , and the communities you operate in know your purpose is essential . That would also help to build resilience .
" The other piece is building an ecosystem ," says Manu . " No company can thrive independently , and even the largest companies need suppliers and an ecosystem . We look at it from the perspective that the customers are important , our communities are important , our employees are important , and all of our ecosystem , our partners , are very important .
" You cannot operate in a vacuum and be successful . Companies connected to an ecosystem can manage the shocks and manage the risks ." businesschief . com 29