TECHNOLOGY
Truvo has transformed Belgium ’ s Golden Pages beyond a printed business catalogue , digitising its customer experience and offering a full marketing package for the nation ’ s SMEs
Few would have predicted 20 years ago that a printed Yellow Pages would ever be consigned to the scrap heap of history .
Fast forward to today via the advent of Google search , superfast ( mobile ) internet and multichannel customer engagement , and the paper business directory could conceivably be entering its last days as a means of mass marketing .
Enter Truvo , proprietor of Belgium ’ s Yellow Pages equivalent , goldenpages . be . Having relied on print for 70 percent of revenues in 2008 , the company has fully embraced digitisation and is now driving forward its digital transformation plan to provide all SMEs with a multichannel marketing platform , also including partnerships with Google , Facebook and Yext . Such has been the sea change in the business , its digital offering now accounts for 80 percent of income .
A central part of the digital transformation has been conducted by Truvo ’ s now centralised IT team , headed up by Chief Information Officer Allan Farrell , who joined with 16 years ’ experience from Dell with a clear mission in mind . “ When I joined in 2010 Truvo was an international business with no central IT team or structure ,” he explains . “ The group owned companies in Ireland , Belgium and Portugal and had partial interest in South Africa . The landscape at the time was very
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