TRUVO BELGUIM
“ Our services and solutions are vitally important for small businesses as they may not have the time or resources to manage their own websites , content and other channels or campaigns ”
– Allan Farrell , CIO much siloed IT organisations on a country level with no real synergies between them . “ The business was part way through some financial restructuring and business simplification , with lots of new products being introduced . The mission for me was to create one IT organisation and to enable a new digital business model within Belgium , which is now where the company solely focuses .”
Going digital Underpinning the shift from print to digital is Truvo ’ s belief that ‘ professional marketing and communication advice should not just be reserved for big companies .’ Its mission , for ‘ all Belgian companies to grow their business by offering them a comprehensive range of versatile digital marketing and communication solutions that are totally geared to their requirements .’
The most significant change helping to facilitate this has been the adoption of a flexible subscription-based business model in 2014 . This allows customers to choose one or many channels for campaigns over a period they can afford , an important consideration given 70 percent of Truvo ’ s customers are SMEs with five or fewer employees .
“ In the past if you think about the print business you would publish a book once a year and talk to the customer at the same time each year
78 June 2016