about renewing for another fixed 12 months ,” Farrell says . “ This change has required a very different sales approach , selling solutions that not only involve products but the service and expertise that goes with it .
“ Our services and solutions are vitally important for small businesses as they may not have the time or resources to manage their own websites , content and other channels or campaigns . We have a local sales force in the field who stay with the same customers year in year out , helping to build up long term relationships .” The company also puts on roadshows throughout the year . These ‘ Digital Days ’ are free to attend , offering interactive educational and inspiring seminars on how digital marketing can help smaller businesses to grow .
Multichannel Goldenpages . be sees more than eight million visitors to its online business directory platform per month and has had more than a million app downloads to
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