Business Chief Europe Magazine June 2016 | Page 80

local marketing solutions ... at SCALE
why matchcraft ...
advantage™ features

matchcraft

Search | Display | Social | Remarketing | Coop
Schedule a demo today ! info @ matchcraft . com

local marketing solutions ... at SCALE

MatchCraft is an award-winning , global provider of local search , display , and social marketing solutions that enables digital marketing companies to deliver the greatest return on investment to their advertisers .

why matchcraft ...

GLOBAL : Operating in over 30 countries and more than 18 languages and dialects across multiple distribution points . EXPERIENCED : More than a decade of experience in the digital marketing space – 17 years in online performance-based advertising . FLEXIBLE : Customized solutions supporting multiple business models . SCOPE : Ability to manage monthly media budgets from $ 10 to $ 10,000 . AUTOMATION : An automated bid and budget management system that automatically raises and lowers bids hourly , in an effort to consistently deliver optimized CPC ’ s , evenly paced campaigns and an improved cost per lead .

advantage™ features

bid & budget management
Complex bidding algorithms developed around the marketing needs of local businesses ensure market leading campaign results
diagnostics & disapprovals
Dashboard showing at risk campaigns with automated triggers and alert capabilities
global estimator t ool
google analytics integration
Automates UTM tracking tags and aggregates post-click data for automated conversion-based optimization

machine learning at it ’ s finest ...
AdVantage is indeed a neat and practical platform to manage vast amounts of campaigns with a fluent and even fun approach for optimizing ad performance . Furthermore , the adoption of the user interface is effortless .”
Tero Fagerström | Campaign Manager | Fonecta campaign setup & provisioning
Easy-to-use order entry tool , comprehensive APIs
call tracking & reverse proxy
visit us at www . matchcraft . com