CLICK TO WATCH : ‘ GROUP DATA DIRECTOR AT GOCOMPARE : DRIVING INNOVATION WITH DATA ’
127 Data , walks through the office , she outlines how the firm ’ s 1Tech Vision has been a unifying force . “ The 1Tech Vision essentially describes how data and technology come under one umbrella and how we ’ re one single unit ,” she explains . “ It sends out the message that data is the core of the business .” It also makes it easier for the business to create a unifying set of core values and principles : for instance , Jakomis points out how the firm aims to be one “ where innovative failure is encouraged ”, meaning that it ’ s OK if employees make the odd mistake so long as
they experiment , gather more data and embrace it as a learning lesson .
With a wealth of information at its fingertips , it ’ s clear that data is everything at GoCo Group . “ It ’ s not an all-knowing crystal ball but it ’ s probably as close as you can get ,” laughs Jakomis . “ We can use data science techniques to find correlations and patterns in the data which can help us make decisions about sales , marketing and our performance , for example .” As such , data is at the forefront of the firm ’ s strategy . Today , GoCo Group has a data function that consists of four teams , says Jakomis :
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