GOCO GROUP
128 a data engineering team which is “ responsible for the key architectures within the business , so primarily the firm ’ s data warehouse and key systems ”; a data intelligence team which “ provides insight to the business ”; a data science team which is a “ combination of data engineers and data scientists who help the business overcome complicated problems ”; as well as a web analytics business which “ ensures web optimisation and helps to understand customers ’ behaviour on the website ”. On top of this , the company also has a Group Data platform which draws upon data from its several companies including GoCompare , MyVoucherCodes , Energylinx and weflip . “ The platform is helping us understand our customer base and use cases , and so data excellence is key ,” she says . “ If we want to cultivate a more data-driven culture , we need to make sure we have the right data literacy , data confidence , and ultimately , a high-quality robust data
JUNE 2019