DATA-DRIVEN EFFICIENCY
CLICK TO WATCH : ‘ CCHBC – PARTNERS ’ 17 beacons we have put in place we can track how often the door opens , and we know that around 80 % of door openings indicate a sale . We can therefore assess the performance of each cooler ; by knowing the performance , we can improve the location of the product so , if it is not performing in a particular location , we can move it to somewhere where it might be more successful .” If a minor adjustment of placement is unsuccessful , CCHBC relocates the device entirely . “ We move the cooler from a low-performing store
to a high-performing one , and the impact of that is around a 12 % increase in sales ,” Brouhard enthuses .
DATA-DRIVEN EFFICIENCY
Brouhard earmarks the company ’ s accelerated use of data-driven insights as another big step forward during the past year . “ I believe the critical progress has been our focused and exponential deployment of Big Data and Advanced Analytics ,” says Brouhard . The breadth of this advancement is significant , encompassing its segmented execution
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