COCA-COLA HELLENIC BOTTLING COMPANY
20 strategy , optimisation of its manufacturing processes and more . Segmented execution is the process in which CCH- BC leverages data to ascertain the most effective manner to display its product range depending on the location , local demographics and the context of the store ’ s own layout . “ In our pilot projects in countries such as Nigeria , we have put together a single data lake – powered by Microsoft Azure – to collate social media and internal customer data . We will be expanding soon our data sets with consumer household panel and weather data We are developing algorithms to autonomously analyse the data in this lake and assist us with better product segmentation at the point of sale ,” Brouhard explains .
On the manufacturing side , Brouhard highlights CCHBC ’ s partnership with analytics specialist Trilobyte that is driving a new level of quality control . “ One of the prerequisites of the manufacturing process is the quality standard ,” says Brouhard , noting the
JUNE 2019