FACING THE FUTURE
with a particular focus on solving the challenge of the first and last mile . If people cannot get exactly to where they need to be via shared transport , they will often begrudgingly turn back to the private vehicles they are trying to leave behind . Local municipalities and regulators have a key part to play here , as it is only by enabling the provision of data between all parties in the overall travel experience and ultimately beginning to break down the existing barriers between public and private transportation that we will start to see real progress made .
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FACING THE FUTURE
Improving the performance and viability of today ’ s shared travel options will lay a bedrock upon which to start seriously building the smarter travel networks of the future . True smart mobility isn ’ t here yet , and there are many hurdles to overcome as we progress towards the ultimate goal – including building the infrastructure for electric and automated vehicles , working out how these next-generation vehicles will properly interface with the human world and solving synonymous challenges in other sectors such as mobile networks . We will eventually overcome all these hurdles , and the dream will one day become reality , but hurdles do , of course , come in sequence . We cannot scale them all at once , and without overcoming the challenge of making shared mobility more attractive than solo travel , we run the risk of the remaining hurdles seeming increasingly insurmountable .
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