SUSTAINABILITY

72 want them immediately , but they expect them to be affordable . For the status of smart mobility to be truly accelerated , propositions must meet the skyrocketing demands that consumers have now in terms of ease and efficiency .

To do this , we can start to focus on a number of things . Firstly , transport operators and providers can invest in better onboard experiences to help solve the wellbeing and productivity challenges associated with stressful journeys . By improving communal travel experiences , whether for work or leisure , operators give people the chance of actually making the most of their travel time . Secondly , transport providers and planners must work together to bridge the current gaps in the network , as the current reliance on personal car transportation is primarily driven by a lack of genuinely compelling alternatives . Gaps in the transport network can be quickly and dynamically filled by new , connected and data-driven mobility services , which are a precursor to the ultimate goal of seamlessly connected travel experiences .

Finally , and where feasible , we must look to interlink existing travel options ,

— Sam Ryan , CEO & co-founder of Zeelo

JUNE 2019